Case Study 2

A smaller project starting with just 200 calls per month. Focus is on just INFRA and NCG stores to support the vendor doing promotions and ads at the corporate level.

Challenges:

1. Need to increase ACV by gaining new customers and new skus.

2. New sku placement must be done at store level.

3. Shelf space limited.

4. Stores had only had 1 or 2 skus due to lack of product information and knowledge.

ML Marketing created a database for this client by combining lists and existing data. We had 559 stores for these 2 affiliations combined. We focused on the promotions being offered with additional sales tools for new item placement. Due to brand recognition we were able to move swiftly to identify existing customers and what they carried so as to expand the brand and promote the product.

Successes:

1. In the 1st quarter we made initial contact with almost 50% of the stores.

2. We had a customer base of 145 active customers at the end of 1st quarter

3. We gained 15 new customers and 25 stores added multiple new skus.

4. We processed 24 turnover orders in the 1st 60 days.