Case Study 3
A new campaign for an existing company that we started in August 2019. We began with 800 calls per month. We offered a Summer Splash promotion with free goods to gain shelf space for new skus.
Challenges:
Competitive category with limited shelf space.
Lack of brand awareness at the consumer level.
Major brand transition with changes at distributor level.
ML Marketing worked with sales management team to develop the campaign and select the regions to launch the new campaign. Our objective was to gain shelf space with current customers through line extensions. We worked to qualify the stores that would be willing to keep product on shelf and reorder through distributors. In addition, we helped stores identify their top sellers and create a section for the products in their stores. We offered a one-time buy on new skus during the promotional period. Monthly promotions were also available through the distributors to encourage reorders.
Successes:
In a 2-month period 142 stores did line extensions adding multiple skus.
We placed 214 total orders during this campaign.
35% of the stores placed reorders after initial placement during this short time period.
Building of brand loyalty.
ML Marketing, LLC recognizes that it is a joint effort to achieve our goals. Through a combination of quality product, attractive packaging, strong promotional programs and education we can deliver measurable results while taking the time to build relationships with the retailers.
Although results may vary based on the sales tools provided we work to help you create successful programs, identify challenges and provide solutions. Our goal is to provide exceptional customer service to your target market in a courteous and professional manner.